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Campaign - S.H.A.G. Bag
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In order to break through the apathy relating to Sexual Health, a very bold approach
was specified to coincide with World Aids Day. Aimed at the youth market, an upfront image
combined with various gimmiky give-aways were added to educational literature to comprise what
became an extremely popular package.
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| | |  | | | | | | © 2003 Mike Cooter |
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